Friday, March 30, 2007

Internet Marketing Campaigns - What Makes Them Work

Internet Marketing Campaigns - What Makes Them Work

If you have never encountered an internet marketing campaign before, you really should consider studying it. There are several internet marketing campaigns that I like to do, but all use different strategies.

#1 - Email blast to blog marketing.

This form of marketing moves away from simply telling people to buy right from their email. It's been known that when you have a blog, your message appears less threatening, and therefore, an email sending you to a blog post tends to have fairly high conversions into sales.

#2 - Tell-A-Friend viral contest.

This can help you to boost the launch when you are working with people who might win something as a result of your campaign. Tell-A-Friend scripts can easily be sequenced by using an email marketing software.

#3 - Multiple media marketing campaigns.

Instead of relying purely on text, use audio postcards, video messages, or even send your traffic to sites such as YouTube or Google Video.

#4 - Inner Circle Pre-launch campaign.

When you converse with people in an inner circle meeting, these people have the power to pack a punch. You need people with a big enough list and a strong enough reputation to be able to pull in viewers to anything you are selling. Super affiliates should be in your inner circle, give them a good enough deal and you will see plenty of traffic.

#5 - Business to Business Marketing Launch.

Sometimes, a B2B launch isn't all that difficult either. The same processes apply, with the exception that you really need to have JV partners to help you out with this. Similar to #4 - you want to have an inner circle of joint marketing partners who can help you to launch a product or a service into the market with strong branding and testimonials in Press Releases, radio messages, and especially newspaper advertising.

#6 - Press Release Channel Marketing

Press releases are a boon - submit your news to www.PRWeb.com and you can have a huge throng of traffic coming to your site.

#7 - Teleseminar Marketing

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